GB cyclists front #OneInAMillion campaign to improve ladies’ cycling by 1 million by 2020
Laura Kenny, Lizzie Deignan, Sir Chris Hoy, Elinor Barker and Joanna Rowsell Shand are only a several world and Olympic cycling champions to participate a host of ‘real ladies’ in supporting a long-standing campaign which aims to slim the vast gender cycling space to get one million more ladies on bikes by 2020.
Our latest research implies that two thirds of regular cyclist in Britain are guys (69%), in comparison to countries like Denmark where male cyclists account for 47% and feminine cyclists 53%.
Additionally there is a disparity that is vast self- confidence amounts amongst gents and ladies, with increased than six in ten females (64%) saying they don’t feel confident riding their bicycle regarding the roads (26% more than males) and an identical number claiming that infrastructure (63%) and motorist behavior (66%) doesn’t make them feel safe (17% and 13% more than guys, correspondingly). If these barriers had been eliminated, data suggest the potential that is true grow women’s biking – with 36% of ladies – equating to 9,720,000 – saying they wish to cycle more often.
In 2013 we established our women’s strategy when simply 525,000 women were cycling frequently – with all the try to improve this figure by 1 million, by 2020. The initiative, supported by Sport England’s This woman Can campaign, has assisted to motivate over 800,000 ladies to use up biking up to now, but regardless of this progress, the gender that is stubborn and dwindling self- confidence amounts indicate there is a lot more to be achieved.
The ‘One in a Million’ campaign aims to tackle perceptions which prevent everyday ladies from getting for a bike, including nearly three quarters (72%) whom state they feel there must be safer period paths and a lack is had by them of knowledge of where you can get.
Julie Harrington, British Cycling leader, stated: “Aside from reaching our million ladies target we should produce a shift that is cultural normalises biking for all – so the same quantity of females to guys are riding bikes in this nation.
“Cycling is increasingly being comprehended as being a part that is fundamental of solution with regards to problems of general public health insurance and air quality however change will not come unless individuals feel safe from the roadways and now we know this disproportionately affects females.
“We want women to know that cycling is safe and there are many simple and accessible solutions for individuals planning to get going. Our HSBC British Breeze programme has aided to change the lives of several thousand ladies who would have see this page considered cycling never otherwise, nevertheless this alone is not enough. we have to make use of other organisations to boost infrastructure, accessibility and break down the obstacles to transform Britain into a good biking country.”
Indigo Kelly Forest, a trained instructor from Leicestershire, stated: “I happened to be a size 24 when I first got on a bicycle. I happened to be working with grief after losing my mother and I decided, sufficient ended up being sufficient. Despite feeling ashamed to even be observed for a bicycle, i came across my breeze that is local club I’ve never ever looked right right back.
“Cycling helps me along with areas of my entire life now, from my real and wellbeing that is mental pressing me personally on to attain things we never thought i possibly could. Before we started biking we had a notion it was unsafe, and therefore biking wasn’t for me personally. But going through that initial hunch ended up being the thing that is best I ever did – it is totally changed my entire life.”
Olympic Champion Sir Chris Hoy, an ambassador for the campaign, stated: “Cycling, in every its forms – whether it is commuting, contending, mentoring or as a lifetime career – must certanly be just like attractive to females since it is to males. Plus it’s vital that everybody tangled up in biking takes obligation because of this. These heightened negative perceptions of self- confidence and security for a bicycle amongst ladies are concerning since this is certainly worsening the biking sex space and preventing women from getting on bikes completely.
“If our company is to close this space we have to redouble our efforts to encourage more females to cons is safe, you don’t have to be super fit or have wardrobe filled with lycra and you can find women’s only Breeze rides over the entire regarding the country waiting to welcome novices.
“Getting a million more ladies in the saddle are going to be an excellent feat but whenever we are to improve the face area of cycling in the united kingdom we must drive ahead progress by creating extra possibilities and real sex parity for ladies in biking at each degree.”
Luke Harper, HSBC UK mind regarding the partnership with British Cycling, said: “We are fully behind usually the one In A Million campaign. The effect of getting females straight right back onto bikes shouldn’t be under-estimated and Breeze happens to be a breath of oxygen to biking; a totally free ride that is guided led by ladies for females. It really is great news we look ahead to many others using up biking through the main one In A Million campaign. so it happens to be embraced by so many and”
To learn more and tips that are practical just how to try two wheels see our online women’s hub.